Thoughtful Leadership from AMBITIOUS

Zig When They Zag: Inside Apple’s Creative Culture with Sam Oliver

Episode Summary

In the season two premiere of the Thoughtful Leadership Podcast from AMBITIOUS, we gain a rare behind-the-scenes look at Apple’s creative engine, as Laura speaks to Sam Oliver, a highly successful and respected creative director whose six years at Apple saw him help launch some of the most iconic products in tech history, including the iPhone and iPad. With a background in global advertising agencies like Ogilvy and BBH, Sam shares how he built collaborative teams, navigated creative leadership at scale, and adapted to the fast-paced culture of Silicon Valley.

Episode Notes

The Thoughtful Leadership Podcast is back! In this episode, host Laura Lear sits down with Sam Oliver, Creative Director and former Apple leader whose career spans some of the world’s top agencies, including Ogilvy, BBH, and Wieden+Kennedy - and one of the most influential brands on the planet.

At Apple, Sam helped shape the creative culture behind some of the most iconic product launches in tech history. Leading a cross-functional team of 18 creatives inside Apple’s in-house agency, he worked at the intersection of design, strategy, and global storytelling, managing creative ownership, collaboration, and speed at scale.

In this conversation, Sam shares what it takes to build and lead high-performing teams in fast-paced, high-stakes environments.

Laura and Sam explore:

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